Brussels - pressure grows Europe where the new rules are designed for technology companies like Apple and Google to adjust as their phones and seems to gather equipment data.
Last year Google generated a storm of controversy in Germany than to recognize it, that it information from unsecured wireless networks at compile time which street view mapping service recordings had.
Then said last week, regulators in France, Germany and Italy they would consider whether Apple's injured iPhone and iPad privacy by tracking the location of the user rules.
Also reports emerged last month that information by TomTom, a manufacturer of popular satellite navigation devices, when you set up speed traps have obtained the Dutch police, and concerns by users and an apology from TomTom.
The company all said there was nothing of their activities, sinister Apple said, a software update that it spend would limit the time given coordinates to seven days. None of the information that said companies, is particularly sensitive from the point of view of privacy, and they say it helps them to deliver better services in many cases.
Address concerns regarding privacy, Viviane Reding, European Commissioner for Justice, said in a speech on Tuesday that it will propose extend EU rules on infringements of privacy online banking, video games, shopping, and social media.
The rules require phone companies and Internet service provider inform customers any privacy violation "without undue delay."
"European citizens care deeply protect your privacy and your privacy rights," Mrs Reding said in a separate statement.
"Every company in the EU market or any online product, that line should primarily to EU consumers meet EU rules."
Mrs Reding made their remarks, shortly after Sony excused himself for a data identity theft, 77 million account holders of the PlayStation Network, and a week after Apple said that it would change the software that logged the location of the users of iPhone and iPad tablet computer.
"Seven days is too late," Mrs Reding said Tuesday, referring to how long it took to inform Sony account holders.
In Apple, she said that they understand how the discovery that the iPhone location had gathered data eroded "public confidence".
Abraham L. Newman, Assistant Professor at the Georgetown University and a specialist in issues of European privacy, said that Europe's spotlight on privacy could companies such as Apple and Google policies allow, which she treats way worldwide, to reorganize with European standards in their business strategy.
Alternatively, he said that could companies develop measures to ensure that limit changes data, "isolated enough rules in Europe", but in the rest of the world.
"Apple a political dynamic in Europe is the input that is similar to Google's experience," said Mr Newman. "Authorities in Europe have decided that consumers better not you be deceived in a world of unlimited location data in the company know literally every step."
What is different in particular Europe, is the strong role of the so-called national data protection authorities in keeping tabs on issues of privacy, he said.
In the United States there is no single agency privacy dedicated, and while the Federal Trade Commission and the Federal Communications Commission can deal with violations of privacy, these agencies are primarily on business practices, enforce fair focused.
But Mrs Reding said the differences between Europe and the United States should not overshadow a privacy Bill of rights passed sign of convergence such as the work of the Obama administration and Congress, the companies collect or hold personal information without the consent of the Internet user a-sharing could.
"Was until recently a common believe that the EU and United States different approaches to privacy and it is difficult, work together," said Mrs Reding.
"This can be argued more easily expressed."
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